PRIVACY POLICY

PRIVACY POLICY FOR INDIVIDUALS INTERACTING WITH SCOTT WALLACE OF COLDWELL BANKER CLIENTS
Last Updated: July 31, 2024

Introduction
Scott Wallace of Coldwell Banker (“we”, “us”, or “our”) provides technologies, products, and services (collectively, “Services”) used by our real estate agent and realtor clients whose branding is displayed on the website with which you are interacting (the “Client”).

If you are a visitor to our Client’s website (the “Site”), this Privacy Policy applies to you and describes Scott Wallace of Coldwell Banker’s policies and practices regarding the collection, use, and disclosure of your personal information in connection with your use of the Site and our provision of the Services to our Client. In this case, Scott Wallace of Coldwell Banker provides the Services solely as a service provider and data processor and only uses the personal information collected at the direction of the Client. This Privacy Policy does not apply to any websites, applications, or other online services that do not link to this policy, including other services provided by the Client; nor does this Privacy Policy apply to the Client’s subsequent use of information collected through the Site or Services. Please contact the Client to learn about how they use your personal information.

If you are an individual with whom Scott Wallace of Coldwell Banker engages in your capacity as a representative of a business, or if you are a visitor to our website, please click here to view the applicable privacy policy.

Personal Information We Collect
Scott Wallace of Coldwell Banker collects information from you in various ways when you access or use the Site or otherwise interact with the Services. This information may include:

Information you provide to us:
Personal information you provide through the Services may include:

• Contact information that you provide, such as your first and last name, email address, and phone number.
• Feedback or correspondence, such as information you provide when you contact the Client or Scott Wallace of Coldwell Banker in connection with the Site or Services with questions, feedback, or otherwise correspond.
• Marketing information, such as your preferences for receiving communications about the Client’s activities, events, and publications, and details about how you engage with such communications.
• Other information not specifically listed here that you may provide voluntarily or that is necessary in connection with your interactions with the Client through the Site or Services. All such information will be used in accordance with this Privacy Policy or as otherwise disclosed at the time of collection.

Information we obtain from third parties:

Social media information:
Our Client may maintain pages on social media platforms, such as Facebook, LinkedIn, Instagram, and other third-party platforms. When you visit or interact with these pages on those platforms, the platform providers’ privacy policies will apply to your interactions and their collection, use, and processing of your personal information. You or the platforms may provide us (on behalf of the Client) with information through the platform, and we will treat such information in accordance with this Privacy Policy.

Other Sources:
We may obtain your personal information from other third parties, such as third-party analytics services, the Client’s marketing partners, publicly available sources, and data providers.

Automatic data collection:
We, the Client’s advertising partners, and our service providers may automatically log information about you, your computer or mobile device, and your interaction over time with our Services, our communications, and other online services, such as:

• Device data, such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE, 4G), and general location information such as city, state or geographic area.
• Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, browsing history, navigation paths between pages or screens, information about your activity on a page or screen, access times and duration of access, and whether you have opened our marketing emails or clicked links within them.

We use the following tools for automatic data collection:

• Cookies, which are text files that websites store on a visitor‘s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand user activity and patterns, and facilitating online advertising.
• Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.
• Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.

How We Use Your Personal Information
To operate our Services:

• Provide, operate, and improve our Services and our business;
• Communicate with you about our Services, including by sending announcements, updates, security alerts, and support and administrative messages;
• Provide support, and respond to requests, questions, and feedback.

To comply with law:
As we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.

Marketing:
If you have provided us or our Client with your contact information, we may from time to time send you direct marketing communications on behalf of our Client as permitted by law, including through phone, email, and text messages. If you would like to opt out from marketing communications, please contact our Client.

For compliance, fraud prevention, and safety:
To: (a) protect our, your or others’ rights, privacy, safety, or property (including by making and defending legal claims); (b) enforce the terms and conditions that govern our Services; and (c) protect, investigate, and deter against fraudulent, harmful, unauthorized, unethical, or illegal activity.

To create anonymous data:
We may create anonymous data from your personal information and other individuals whose personal information we collect by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve our Services, conduct research, and promote our business.

How We Share Your Personal Information
We do not “sell” any personal information (as defined under applicable laws), and we may share your personal information as described below and elsewhere in this Privacy Policy.

• To our Client, including to facilitate your interactions with our Client, and to service providers of our Client, as directed by our Client.
• Our service providers. Companies and individuals that provide services on our behalf or help us operate our services or our business (such as hosting, information technology, email delivery, and website analytics services).
• Professional advisors. We may disclose your personal information to professional advisors, such as lawyers, bankers, auditors, and insurers, where necessary in the course of the professional services that they render to us.
• For compliance, fraud prevention, and safety purposes.
• Business transfers. We may sell, transfer, or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization, or sale of assets, or in the event of bankruptcy or dissolution. In such a case, we will make reasonable efforts to require the recipient to honor this Privacy Policy.